Welcome to the West was founded to celebrate the West Coast and its impact on hip-hop and rap culture. From legends past, present, and future, fans can catch them performing LIVE at the 2nd annual "Welcome To The West" Music Festival. It's more than music—it's a brand, a culture, and a lifestyle.
The sophomore year continues to embody the full essence of being on the west coast; it is for the west, by the west, in the west. "Welcome To The West" exclusively embraces west coast culture and lifestyle. Everything present at the festival is homegrown and strictly related to the west coast—this includes the lineup. Every artist, product and vendor at this festival is from the west coast—it's the only premium, all-inclusive west coast music experience on the market. It was just one year ago when Nipsey Hussle headlined the first ever "Welcome To The West" music festival.
After his tragic death in early 2019, producers are planning a main stage tribute in his memory stating, "It was truly an honor to have had such an inspirational and socially impactful artist play as our first headliner. We look forward to celebrating Nipsey Hussle's legendary musicianship and remembering his positive influence on others, as the music community and beyond continue in mourning his passing."